Events and trade shows – digital and analog – play a crucial role in the marketing mix. They can be used to extend the reach of one’s own brand, win new customers or even build up press contacts.
In addition to the preparation of one’s own trade fair presence and day-to-day business, there is often little time for well-coordinated pre-show marketing. In this context, 8 out of 10 exhibitors record more visitors at their booths as a result of marketing measures in the run-up to the trade show. Successful pre-show marketing also promises an increase in converting booth visitors into leads by up to 50%.