Show Marketing

More reach with a successful trade fair presence
Messe

Events and trade shows – digital and analog – play a crucial role in the marketing mix. They can be used to extend the reach of one’s own brand, win new customers or even build up press contacts.

In addition to the preparation of one’s own trade fair presence and day-to-day business, there is often little time for well-coordinated pre-show marketing. In this context, 8 out of 10 exhibitors record more visitors at their booths as a result of marketing measures in the run-up to the trade show. Successful pre-show marketing also promises an increase in converting booth visitors into leads by up to 50%.

This is why the work to achieve the goals begins several months before the actual trade fair.

8 steps for a successful trade fair appearance
  • 1. define goals - after the trade fair is before the trade fair
  • 2. develop project plan - define measures
  • 3. define target customers - targeting
  • 4. issuing invitations - using all communication channels
  • 5. measure performance - what has been achieved
  • 6. trade fair team training - the right appearance
  • 7. analyze trade fair appearance - after the trade fair is before the trade fair
  • 8. ASTRAN helps - A safe and successful trade fair appearance
Invitation Management und Pre-Show-Marketing

As part of Invitation Management, we support you with:

  • Identifying interesting conversation partners
  • Appointment management
  • Budget planning for your pre-show marketing
  • Developing communication strategies
  • Maintaining your customer data
  • The evaluation and tracking of contacts

Advertising measures

Around 70% of trade fair visitors already have a list of the companies they would like to visit long before the trade fair. This makes your pre-show marketing all the more important! The most important options for your pre-show marketing are:

> Direct mailing
> E-Mail Newsletter
> Advertisement in the trade fair catalog
> Flyer on your services

Follow up
After the fair is before the fair

Most exhibitors fail to follow up.
Prepare your follow-up procedure before the trade fair so that you are prepared for the incoming contacts. Look at it from your customer’s point of view and make sure it is helpful to them and enhances their relationship with you.
Ensure that the resources for follow-up are available and that follow-up is initiated quickly. You’ve already had one interpersonal interaction, so keep it up.

It even helps to personalize an automated follow-up that tracks the process and engagement of leads. This saves time, increases ROI and helps to align your marketing strategy for the future.

Arrange conversation
Are you looking for a partner to help your company present itself successfully at trade fairs?
Simply arrange a non-binding initial meeting!
Contact NOW
Wir freuen uns auf Ihre Nachricht

    Our references
    • PSI
    • TransnetBW
    • CORYS
    • Zedas
    • RailComplete
    • Zöllner
    • everii Group
    • Neovendi
    • U-Strich
    • StromnetzHH
    • SIGNON
    • TranSys
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