A market analysis and the insights gained from it form the foundation for the economic success of any company – regardless of its size, orientation or industry. Find out below when it is advisable to conduct a market analysis, how to proceed and which methods are suitable.
Market analysis
Why conduct a market analysis
Those who understand how the market works can successfully navigate it. A market analysis is like a map that shows a company the way to success. The results of the market analysis serve as a basis for defining strategic and operational corporate goals as well as developing appropriate marketing strategies to achieve these goals. This is intended to reduce entrepreneurial risks.
