A clear M&A strategy is the basis for targeted, inorganic growth and can become a decisive competitive advantage for a company. Rapidly changing framework conditions are in some cases creating unprecedented pressure to transform. Mergers & acquisitions can be a great opportunity for the necessary growth and change processes.
M&A strategy
M&A strategy as part of the corporate strategy
When developing corporate strategy, it should always be reviewed how possible corporate acquisitions can help in achieving strategic goals. By involving the various specialist departments in collaboration with M&A experts, scenarios can be developed that include company acquisitions as possible options. The resulting clarity also helps to make decisions quickly and reduces the risk of pursuing targets purely opportunistically.
Market analysis as part of the M&A strategy
An essential part of developing and implementing your own M&A strategy is careful market analysis. It is a matter of precisely understanding market trends, acute and general conditions. On this basis, new contacts can be established in a targeted manner and possible partnerships evaluated.
Target operating model and integration target as part of the M&A strategy
Depending on the objective pursued with an acquisition, there are different implications for the subsequent integration of the target into the existing organization. Having a clear picture or at least a defined procedure model is an indispensable success factor for the successful implementation of one’s own M&A strategy.
Develop M&A strategy
Advantages of an elaborate M&A strategy:
| Generating a knowledge and competence edge
| Designing the M&A process efficiently
| Make faster and better decisions
| Appear as an attractive buyer
| Carry out successful post-merger integration
| Actively address changes and opportunities in the market in good time
| Achieve growth targets faster