{"id":10902,"date":"2023-03-14T15:27:54","date_gmt":"2023-03-14T14:27:54","guid":{"rendered":"https:\/\/astran.de\/market-analysis\/"},"modified":"2023-04-26T16:04:56","modified_gmt":"2023-04-26T14:04:56","slug":"market-analysis","status":"publish","type":"page","link":"https:\/\/astran.de\/en\/market-analysis\/","title":{"rendered":"Market analysis"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row tlg_padding=&#8221;pb0&#8243;][vc_column]<div class=\"headings-title \"><div class=\"mb70 mb-xs-40 text-center\"><h1  class=\"widgettitle\">Market analysis<\/h1><div class=\"divider-wrap\"><div class=\"tlg-divider \" style=\"\"><\/div><\/div><div  class=\"widgetsubtitle\">The basis for economic success<\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row tlg_background_style=&#8221;bg-secondary&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<span style=\"color: #333333;\">A market analysis and the insights gained from it form the foundation for the economic success of any company &#8211; regardless of its size, orientation or industry. Find out below when it is advisable to conduct a market analysis, how to proceed and which methods are suitable.<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row tlg_vertical_align=&#8221;yes&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;9360&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243;]<div class=\"headings-title \"><div class=\"mb16 mb-xs-40 text-left\"><h5  class=\"widgettitle\">Why conduct a market analysis<\/h5><div class=\"divider-wrap\"><div class=\"tlg-divider \" style=\"background-color:#ffb805!important;\"><\/div><\/div><\/div><\/div>[vc_column_text]<span style=\"color: #333333;\">Those who understand how the market works can successfully navigate it. A market analysis is like a map that shows a company the way to success. The results of the market analysis serve as a basis for defining strategic and operational corporate goals as well as developing appropriate marketing strategies to achieve these goals. This is intended to reduce entrepreneurial risks.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row tlg_padding=&#8221;pb0&#8243;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;]<div class=\"headings-title \"><div class=\"mb16 mb-xs-40 text-left\"><h5 style=\"color:#000000!important;\" class=\"widgettitle\">Arrange conversation<\/h5><div class=\"divider-wrap\"><div class=\"tlg-divider \" style=\"\"><\/div><\/div><div style=\"color:#474747!important;\" class=\"widgetsubtitle\">Are you looking for a partner who can help your company grow and remain successful in the long term? We are happy to help you!<\/div><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row tlg_background_style=&#8221;bg-primary&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;]<div class=\"display-table action-box\"><div class=\"display-cell display-none-sm display-icon\"><i  class=\"fade-color ms-text ti-angle-right icon\"><\/i><\/div>\n\t\t\t\t\t<div class=\"display-cell text-center-sm\">\n\t\t\t\t\t\t<h2  class=\"maintitle\">Simply arrange a no-obligation initial meeting!<\/h2>\n\t\t\t\t\t\t<p  class=\"mb0\"><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"display-cell text-center-sm text-right\"><a style=\"color:#000000;background:#ffffff;border-color:#ffffff;\" id=\"btn-69e5cab8b94be\" class=\"btn  btn-sm-sm text-center mr-0 mb0 mt-xs-24\" href= \"https:\/\/astran.de\/en\/contact\/\" target=\"_self\" >Contact now<\/a><\/div>\n\t\t\t\t<\/div><script type=\"text\/javascript\">jQuery(document).ready(function(){jQuery('head').append('<style type=\"text\/css\" id=\"tlg-custom-css-btn-69e5cab8b94be\">#btn-69e5cab8b94be:hover{color:#000000!important;background:#ffffff!important;border-color:#ffffff!important;}<\/style>');});<\/script>[\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"tlg-spacer  \" data-height=\"50\" data-height-tablet=\"50\" data-height-mobile=\"50\" style=\"clear:both;display:block;height:50px;\"><\/div><div class=\"headings-title \"><div class=\"mb70 mb-xs-40 text-center\"><h5  class=\"widgettitle\">Our references<\/h5><div class=\"divider-wrap\"><div class=\"tlg-divider \" style=\"\"><\/div><\/div><\/div><\/div><div class=\" logo-carousel\"><ul class=\"slides owl-carousel owl-theme\"><li>\r\n    <a href=\"https:\/\/www.wsp.com\/en-gl\/\" target=\"_blank\" rel=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1781\" height=\"848\" src=\"https:\/\/astran.de\/wp-content\/uploads\/2025\/04\/img-jpg-wsp-red.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/astran.de\/wp-content\/uploads\/2025\/04\/img-jpg-wsp-red.jpg 1781w, https:\/\/astran.de\/wp-content\/uploads\/2025\/04\/img-jpg-wsp-red-300x143.jpg 300w, https:\/\/astran.de\/wp-content\/uploads\/2025\/04\/img-jpg-wsp-red-1024x488.jpg 1024w, https:\/\/astran.de\/wp-content\/uploads\/2025\/04\/img-jpg-wsp-red-768x366.jpg 768w, https:\/\/astran.de\/wp-content\/uploads\/2025\/04\/img-jpg-wsp-red-1536x731.jpg 1536w\" sizes=\"auto, (max-width: 1781px) 100vw, 1781px\" \/><\/a><\/li><li>\r\n    <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"87\" src=\"https:\/\/astran.de\/wp-content\/uploads\/2023\/11\/logo_vht-e1569311498592.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/astran.de\/wp-content\/uploads\/2023\/11\/logo_vht-e1569311498592.png 600w, https:\/\/astran.de\/wp-content\/uploads\/2023\/11\/logo_vht-e1569311498592-300x44.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/li><li>\r\n    <a href=\"https:\/\/www.psitrans.de\/de\/home\/\" target=\"_blank\" rel=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"902\" height=\"323\" src=\"https:\/\/astran.de\/wp-content\/uploads\/2023\/03\/PSI-Logo-e1686221385155.jpeg\" class=\"attachment-full size-full wp-post-image\" alt=\"PSI\" \/><\/a><\/li><li>\r\n    <a href=\"https:\/\/www.transnetbw.de\/de\" target=\"_blank\" rel=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"320\" src=\"https:\/\/astran.de\/wp-content\/uploads\/2023\/03\/TransnetBW-Logo.png\" class=\"attachment-full size-full wp-post-image\" alt=\"TransnetBW\" srcset=\"https:\/\/astran.de\/wp-content\/uploads\/2023\/03\/TransnetBW-Logo.png 2560w, https:\/\/astran.de\/wp-content\/uploads\/2023\/03\/TransnetBW-Logo-300x38.png 300w, https:\/\/astran.de\/wp-content\/uploads\/2023\/03\/TransnetBW-Logo-1024x128.png 1024w, https:\/\/astran.de\/wp-content\/uploads\/2023\/03\/TransnetBW-Logo-768x96.png 768w, https:\/\/astran.de\/wp-content\/uploads\/2023\/03\/TransnetBW-Logo-1536x192.png 1536w, https:\/\/astran.de\/wp-content\/uploads\/2023\/03\/TransnetBW-Logo-2048x256.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><\/li><li>\r\n    <a href=\"https:\/\/www.corys.com\/en\/\" target=\"_blank\" rel=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"126\" src=\"https:\/\/astran.de\/wp-content\/uploads\/2023\/03\/CORYS-Logo.png\" class=\"attachment-full size-full wp-post-image\" alt=\"CORYS\" \/><\/a><\/li><li>\r\n    <img loading=\"lazy\" decoding=\"async\" width=\"545\" height=\"185\" src=\"https:\/\/astran.de\/wp-content\/uploads\/2023\/03\/Zedas-Logo.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Zedas\" srcset=\"https:\/\/astran.de\/wp-content\/uploads\/2023\/03\/Zedas-Logo.jpg 545w, https:\/\/astran.de\/wp-content\/uploads\/2023\/03\/Zedas-Logo-300x102.jpg 300w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><\/li><li>\r\n    <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/astran.de\/wp-content\/uploads\/2023\/03\/RailComplete-Logo.png\" class=\"attachment-full size-full wp-post-image\" alt=\"RailComplete\" \/><\/li><li>\r\n    <img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"320\" src=\"https:\/\/astran.de\/wp-content\/uploads\/2023\/03\/Zoellner-Logo-e1686221262652.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Z\u00f6llner\" \/><\/li><li>\r\n    <a href=\"https:\/\/www.everii.io\/\" target=\"_blank\" rel=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"366\" src=\"https:\/\/astran.de\/wp-content\/uploads\/2023\/03\/everii-Group-Logo-e1686221275377.png\" class=\"attachment-full size-full wp-post-image\" alt=\"everii Group\" \/><\/a><\/li><li>\r\n    <a href=\"https:\/\/neovendi.com\/\" target=\"_blank\" rel=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"479\" src=\"https:\/\/astran.de\/wp-content\/uploads\/2023\/03\/Neovendi-Logo-e1686221357287.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Neovendi\" \/><\/a><\/li><li>\r\n    <a href=\"https:\/\/www.stromnetz-hamburg.de\/\" target=\"_blank\" rel=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"536\" height=\"198\" src=\"https:\/\/astran.de\/wp-content\/uploads\/2023\/03\/StromnetzHH-Logo.png\" class=\"attachment-full size-full wp-post-image\" alt=\"StromnetzHH\" srcset=\"https:\/\/astran.de\/wp-content\/uploads\/2023\/03\/StromnetzHH-Logo.png 536w, https:\/\/astran.de\/wp-content\/uploads\/2023\/03\/StromnetzHH-Logo-300x111.png 300w\" sizes=\"auto, (max-width: 536px) 100vw, 536px\" \/><\/a><\/li><li>\r\n    <a href=\"https:\/\/signon-group.com\/\" target=\"_blank\" rel=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"425\" height=\"119\" src=\"https:\/\/astran.de\/wp-content\/uploads\/2023\/03\/SIGNON-Logo.png\" class=\"attachment-full size-full wp-post-image\" alt=\"SIGNON\" srcset=\"https:\/\/astran.de\/wp-content\/uploads\/2023\/03\/SIGNON-Logo.png 425w, https:\/\/astran.de\/wp-content\/uploads\/2023\/03\/SIGNON-Logo-300x84.png 300w\" sizes=\"auto, (max-width: 425px) 100vw, 425px\" \/><\/a><\/li><li>\r\n    <a href=\"http:\/\/www.transys.hu\/en\" target=\"_blank\" rel=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"70\" src=\"https:\/\/astran.de\/wp-content\/uploads\/2023\/03\/TranSys-Logo.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"TranSys\" \/><\/a><\/li><\/ul><\/div><div class=\"tlg-spacer  \" data-height=\"50\" data-height-tablet=\"50\" data-height-mobile=\"50\" style=\"clear:both;display:block;height:50px;\"><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row tlg_padding=&#8221;pb0&#8243;][vc_column][\/vc_column][\/vc_row][vc_row tlg_background_style=&#8221;bg-secondary&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]A market analysis and the insights gained from it form the foundation for the economic success of any company &#8211; regardless of its size, orientation or industry. Find out below when it is advisable to conduct a market analysis, how to proceed and which methods are suitable.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row tlg_vertical_align=&#8221;yes&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;9360&#8243;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10902","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Market analysis - ASTRAN Business Consulting GmbH<\/title>\n<meta name=\"description\" content=\"We create a customized market analysis for your products and sophisticated technologies in need of explanation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/astran.de\/en\/market-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Market analysis\" \/>\n<meta property=\"og:description\" content=\"We create a customized market analysis for your products and sophisticated technologies in need of explanation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/astran.de\/en\/market-analysis\/\" \/>\n<meta property=\"og:site_name\" content=\"ASTRAN Business Consulting GmbH\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-26T14:04:56+00:00\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/astran.de\\\/en\\\/market-analysis\\\/\",\"url\":\"https:\\\/\\\/astran.de\\\/en\\\/market-analysis\\\/\",\"name\":\"Market analysis - 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ASTRAN Business Consulting GmbH","description":"We create a customized market analysis for your products and sophisticated technologies in need of explanation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/astran.de\/en\/market-analysis\/","og_locale":"en_US","og_type":"article","og_title":"Market analysis","og_description":"We create a customized market analysis for your products and sophisticated technologies in need of explanation.","og_url":"https:\/\/astran.de\/en\/market-analysis\/","og_site_name":"ASTRAN Business Consulting GmbH","article_modified_time":"2023-04-26T14:04:56+00:00","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/astran.de\/en\/market-analysis\/","url":"https:\/\/astran.de\/en\/market-analysis\/","name":"Market analysis - ASTRAN Business Consulting GmbH","isPartOf":{"@id":"https:\/\/astran.de\/#website"},"datePublished":"2023-03-14T14:27:54+00:00","dateModified":"2023-04-26T14:04:56+00:00","description":"We create a customized market analysis for your products and sophisticated technologies in need of explanation.","breadcrumb":{"@id":"https:\/\/astran.de\/en\/market-analysis\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/astran.de\/en\/market-analysis\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/astran.de\/en\/market-analysis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/astran.de\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Market analysis"}]},{"@type":"WebSite","@id":"https:\/\/astran.de\/#website","url":"https:\/\/astran.de\/","name":"ASTRAN Business Consulting GmbH","description":"","publisher":{"@id":"https:\/\/astran.de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/astran.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/astran.de\/#organization","name":"ASTRAN Business Consulting GmbH","url":"https:\/\/astran.de\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/astran.de\/#\/schema\/logo\/image\/","url":"https:\/\/astran.de\/wp-content\/uploads\/2023\/03\/05-Astran_logo_mit_titel_schwarz.png","contentUrl":"https:\/\/astran.de\/wp-content\/uploads\/2023\/03\/05-Astran_logo_mit_titel_schwarz.png","width":7494,"height":1656,"caption":"ASTRAN Business Consulting GmbH"},"image":{"@id":"https:\/\/astran.de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/ASTRAN_BC","https:\/\/www.linkedin.com\/organization-guest\/company\/astran-business-consulting-gmbh"]}]}},"_links":{"self":[{"href":"https:\/\/astran.de\/en\/wp-json\/wp\/v2\/pages\/10902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/astran.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/astran.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/astran.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/astran.de\/en\/wp-json\/wp\/v2\/comments?post=10902"}],"version-history":[{"count":2,"href":"https:\/\/astran.de\/en\/wp-json\/wp\/v2\/pages\/10902\/revisions"}],"predecessor-version":[{"id":10905,"href":"https:\/\/astran.de\/en\/wp-json\/wp\/v2\/pages\/10902\/revisions\/10905"}],"wp:attachment":[{"href":"https:\/\/astran.de\/en\/wp-json\/wp\/v2\/media?parent=10902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}