{"id":10891,"date":"2023-03-14T12:08:01","date_gmt":"2023-03-14T11:08:01","guid":{"rendered":"https:\/\/astran.de\/lead-generation\/"},"modified":"2023-04-26T12:33:39","modified_gmt":"2023-04-26T10:33:39","slug":"lead-generation","status":"publish","type":"page","link":"https:\/\/astran.de\/en\/lead-generation\/","title":{"rendered":"Lead generation"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"headings-title \"><div class=\"mb0 mb-xs-40 text-center\"><h1  class=\"widgettitle\">Lead generation<\/h1><div class=\"divider-wrap\"><div class=\"tlg-divider \" style=\"\"><\/div><\/div><div  class=\"widgetsubtitle\">More new customers through systematic market cultivation<\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row tlg_background_style=&#8221;bg-secondary&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<p style=\"font-weight: 400;\"><span style=\"color: #333333;\">Increasing competitive intensity in B2B markets and the focus on day-to-day business to support existing customers often stand in the way of systematic new customer acquisition. As a result, the establishment of a sustainable sales process for new products is inadequately prepared, with the result that attractive market and growth potentials fall by the wayside.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; tlg_padding=&#8221;pt0 pb0&#8243;][vc_column][vc_single_image image=&#8221;9937&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<p style=\"font-weight: 400;\"><span style=\"color: #333333;\">We support you in identifying industry and product specific decision makers and help you to identify and address potential new customers.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"color: #333333;\">Through our sales engineering process for systematic lead generation, we create for your company:<\/span><\/p>\n<p>[\/vc_column_text]<div class=\" wpb_animate_when_almost_visible wpb_left-to-right left-to-right icon_title_list-content icon-list\"><ul class=\"icon_title_list\"><li><span class=\"inline-block mb8 mr-15\"><i style=\"color:#ffb805;\" class=\"ti-angle-right  inline-block\"><\/i><\/span><span style=\"color:#333333;\">Shorter sales cycle times<\/span><\/li><li><span class=\"inline-block mb8 mr-15\"><i style=\"color:#ffb805;\" class=\"ti-angle-right  inline-block\"><\/i><\/span><span style=\"color:#333333;\">Reduced distribution costs<\/span><\/li><li><span class=\"inline-block mb8 mr-15\"><i style=\"color:#ffb805;\" class=\"ti-angle-right  inline-block\"><\/i><\/span><span style=\"color:#333333;\">Fast and successful access to new markets<\/span><\/li><li><span class=\"inline-block mb8 mr-15\"><i style=\"color:#ffb805;\" class=\"ti-angle-right  inline-block\"><\/i><\/span><span style=\"color:#333333;\">Better sales opportunities<\/span><\/li><li><span class=\"inline-block mb8 mr-15\"><i style=\"color:#ffb805;\" class=\"ti-angle-right  inline-block\"><\/i><\/span><span style=\"color:#333333;\">Reduced order intake risks<\/span><\/li><li><span class=\"inline-block mb8 mr-15\"><i style=\"color:#ffb805;\" class=\"ti-angle-right  inline-block\"><\/i><\/span><span style=\"color:#333333;\">More interested parties in existing market accesses<\/span><\/li><li><span class=\"inline-block mb8 mr-15\"><i style=\"color:#ffb805;\" class=\"ti-angle-right  inline-block\"><\/i><\/span><span style=\"color:#333333;\">Higher productivity of the sales organization<\/span><\/li><li><span class=\"inline-block mb8 mr-15\"><i style=\"color:#ffb805;\" class=\"ti-angle-right  inline-block\"><\/i><\/span><span style=\"color:#333333;\">Faster completions<\/span><\/li><li><span class=\"inline-block mb8 mr-15\"><i style=\"color:#ffb805;\" class=\"ti-angle-right  inline-block\"><\/i><\/span><span style=\"color:#333333;\">More time for your core competencies<\/span><\/li><\/ul><\/div>[\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row tlg_padding=&#8221;pb0&#8243;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;]<div class=\"headings-title \"><div class=\"mb16 mb-xs-40 text-left\"><h5 style=\"color:#000000!important;\" class=\"widgettitle\">Arrange conversation<\/h5><div class=\"divider-wrap\"><div class=\"tlg-divider \" style=\"\"><\/div><\/div><div style=\"color:#474747!important;\" class=\"widgetsubtitle\">Are you looking for a partner who can help your company grow and remain successful in the long term? We are happy to help you!<\/div><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row tlg_background_style=&#8221;bg-primary&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;]<div class=\"display-table action-box\"><div class=\"display-cell display-none-sm display-icon\"><i  class=\"fade-color ms-text ti-angle-right icon\"><\/i><\/div>\n\t\t\t\t\t<div class=\"display-cell text-center-sm\">\n\t\t\t\t\t\t<h2  class=\"maintitle\">Simply arrange a no-obligation initial meeting!<\/h2>\n\t\t\t\t\t\t<p  class=\"mb0\"><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"display-cell text-center-sm text-right\"><a style=\"color:#000000;background:#ffffff;border-color:#ffffff;\" id=\"btn-69e5cb49d1ed6\" class=\"btn  btn-sm-sm text-center mr-0 mb0 mt-xs-24\" href= \"https:\/\/astran.de\/en\/contact\/\" target=\"_self\" >Contact now<\/a><\/div>\n\t\t\t\t<\/div><script type=\"text\/javascript\">jQuery(document).ready(function(){jQuery('head').append('<style type=\"text\/css\" id=\"tlg-custom-css-btn-69e5cb49d1ed6\">#btn-69e5cb49d1ed6:hover{color:#000000!important;background:#ffffff!important;border-color:#ffffff!important;}<\/style>');});<\/script>[\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"tlg-spacer  \" data-height=\"50\" data-height-tablet=\"50\" data-height-mobile=\"50\" style=\"clear:both;display:block;height:50px;\"><\/div><div class=\"headings-title \"><div class=\"mb70 mb-xs-40 text-center\"><h5  class=\"widgettitle\">Our references<\/h5><div class=\"divider-wrap\"><div class=\"tlg-divider \" style=\"\"><\/div><\/div><\/div><\/div><div class=\" logo-carousel\"><ul class=\"slides owl-carousel owl-theme\"><li>\r\n    <a href=\"https:\/\/www.wsp.com\/en-gl\/\" target=\"_blank\" rel=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1781\" height=\"848\" src=\"https:\/\/astran.de\/wp-content\/uploads\/2025\/04\/img-jpg-wsp-red.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/astran.de\/wp-content\/uploads\/2025\/04\/img-jpg-wsp-red.jpg 1781w, https:\/\/astran.de\/wp-content\/uploads\/2025\/04\/img-jpg-wsp-red-300x143.jpg 300w, https:\/\/astran.de\/wp-content\/uploads\/2025\/04\/img-jpg-wsp-red-1024x488.jpg 1024w, https:\/\/astran.de\/wp-content\/uploads\/2025\/04\/img-jpg-wsp-red-768x366.jpg 768w, https:\/\/astran.de\/wp-content\/uploads\/2025\/04\/img-jpg-wsp-red-1536x731.jpg 1536w\" sizes=\"auto, (max-width: 1781px) 100vw, 1781px\" \/><\/a><\/li><li>\r\n    <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"87\" src=\"https:\/\/astran.de\/wp-content\/uploads\/2023\/11\/logo_vht-e1569311498592.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/astran.de\/wp-content\/uploads\/2023\/11\/logo_vht-e1569311498592.png 600w, https:\/\/astran.de\/wp-content\/uploads\/2023\/11\/logo_vht-e1569311498592-300x44.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/li><li>\r\n    <a href=\"https:\/\/www.psitrans.de\/de\/home\/\" target=\"_blank\" rel=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"902\" height=\"323\" src=\"https:\/\/astran.de\/wp-content\/uploads\/2023\/03\/PSI-Logo-e1686221385155.jpeg\" class=\"attachment-full size-full wp-post-image\" alt=\"PSI\" \/><\/a><\/li><li>\r\n    <a href=\"https:\/\/www.transnetbw.de\/de\" target=\"_blank\" rel=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"320\" src=\"https:\/\/astran.de\/wp-content\/uploads\/2023\/03\/TransnetBW-Logo.png\" class=\"attachment-full size-full wp-post-image\" alt=\"TransnetBW\" srcset=\"https:\/\/astran.de\/wp-content\/uploads\/2023\/03\/TransnetBW-Logo.png 2560w, https:\/\/astran.de\/wp-content\/uploads\/2023\/03\/TransnetBW-Logo-300x38.png 300w, 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srcset=\"https:\/\/astran.de\/wp-content\/uploads\/2023\/03\/Zedas-Logo.jpg 545w, https:\/\/astran.de\/wp-content\/uploads\/2023\/03\/Zedas-Logo-300x102.jpg 300w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><\/li><li>\r\n    <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/astran.de\/wp-content\/uploads\/2023\/03\/RailComplete-Logo.png\" class=\"attachment-full size-full wp-post-image\" alt=\"RailComplete\" \/><\/li><li>\r\n    <img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"320\" src=\"https:\/\/astran.de\/wp-content\/uploads\/2023\/03\/Zoellner-Logo-e1686221262652.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Z\u00f6llner\" \/><\/li><li>\r\n    <a href=\"https:\/\/www.everii.io\/\" target=\"_blank\" rel=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"366\" src=\"https:\/\/astran.de\/wp-content\/uploads\/2023\/03\/everii-Group-Logo-e1686221275377.png\" class=\"attachment-full size-full 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rel=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"425\" height=\"119\" src=\"https:\/\/astran.de\/wp-content\/uploads\/2023\/03\/SIGNON-Logo.png\" class=\"attachment-full size-full wp-post-image\" alt=\"SIGNON\" srcset=\"https:\/\/astran.de\/wp-content\/uploads\/2023\/03\/SIGNON-Logo.png 425w, https:\/\/astran.de\/wp-content\/uploads\/2023\/03\/SIGNON-Logo-300x84.png 300w\" sizes=\"auto, (max-width: 425px) 100vw, 425px\" \/><\/a><\/li><li>\r\n    <a href=\"http:\/\/www.transys.hu\/en\" target=\"_blank\" rel=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"70\" src=\"https:\/\/astran.de\/wp-content\/uploads\/2023\/03\/TranSys-Logo.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"TranSys\" \/><\/a><\/li><\/ul><\/div><div class=\"tlg-spacer  \" data-height=\"50\" data-height-tablet=\"50\" data-height-mobile=\"50\" style=\"clear:both;display:block;height:50px;\"><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row tlg_background_style=&#8221;bg-secondary&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text] Increasing competitive intensity in B2B markets and the focus on day-to-day business to support existing customers often stand in the way of systematic new customer acquisition. As a result, the establishment of a sustainable sales process for new products is inadequately prepared, with the result that attractive market and growth potentials&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10891","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lead generation - ASTRAN Business Consulting GmbH<\/title>\n<meta name=\"description\" content=\"Lead generation: We find the right contacts and target customers for your products in need of explanation in your niche market\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/astran.de\/en\/lead-generation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lead generation\" \/>\n<meta property=\"og:description\" content=\"Lead generation: We find the right contacts and target customers for your products in need of explanation in your niche market\" \/>\n<meta property=\"og:url\" content=\"https:\/\/astran.de\/en\/lead-generation\/\" \/>\n<meta property=\"og:site_name\" content=\"ASTRAN Business Consulting GmbH\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-26T10:33:39+00:00\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/astran.de\\\/en\\\/lead-generation\\\/\",\"url\":\"https:\\\/\\\/astran.de\\\/en\\\/lead-generation\\\/\",\"name\":\"Lead generation - 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