Events and trade shows – digital and analog – play a crucial role in the marketing mix. They can be used to extend the reach of one’s own brand, acquire new customers, or even build up press contacts.
In addition to the preparation of one’s own trade show presence and day-to-day business, there is often little time for well-coordinated pre-show marketing. Yet 8 out of 10 exhibitors record more visitors at their stand as a result of marketing measures in the run-up to the trade fair. Successful pre-show marketing also promises to increase the conversion of booth visitors into leads by up to 50%.
Within the scope of Invitation Management, we support you with
| The identification of interesting discussion partners
| Appointment management
| Budget planning for your pre-show marketing
| Developing communication strategies
| Maintaining your customer data
| Evaluation and follow-up of contacts