Category: Wirtschaft

SUSTAINABILITY AS BUSINESS MODEL – PIONEER VOSSLOH AG

Sustainability as a business model – pioneer Vossloh AG Vossloh is a globally active and listed rail technology company headquartered in Werdohl, which today focuses on rail infrastructure in its core business. In the financial year 2021, the company’s sales could be fully attributed to the EU taxonomy regulation, thus underpinning the sustainability of Vossloh’s business model. The company has a long tradition: in 1888, the blacksmith Eduard Vossloh founded the company of the same name in Werdohl. As early as 1883, Vossloh was working on behalf of the Royal […]

Pre-Show-Marketing

Trade fairs offer companies an ideal setting to present themselves and their products to a large audience and are thus among the most effective marketing tools in B2B communication. To generate leads, it is not enough to act freely according to the motto “see and be seen”. The trade fair appearance must be subject to clear goals. Work on achieving these goals begins months before the actual trade fair – by means of pre-show marketing.   Meaning of pre-show marketing At trade fairs, you compete with many other companies for […]

Rail Market Research is Online – New International Knowledge Platform in Operation

The ASTRAN team has created an online framework for a lively exchange of information for industry experts. Insights from different perspectives and independent authors create a colorful picture of opinions on the special role of rail-based transport in reducing climate change. In-depth analysis, clear and robust market information helps to keep track in an increasingly complex dynamic information jungle. Air pollution and global warming are among the most pressing challenges facing humanity. One approach to solving the pressing problems of climate change is to increase the use of rail transport. […]

Snapshot of the railway market Dossier Germany 2020

Snapshot of the railway market Dossier Germany 2020 The German rail market is existential both for the German economy and for achieving climate targets. This is reflected in the measures, initiatives and legislation that the German government has adopted this year to support the rail sector. But the players themselves are also actively shaping the future of the industry. This dossier provides you with a snapshot of the German rail market. In a review, we summarize the events of the past year and then look at the efforts made by […]