Author: Celin Berg

WABTEC CORPORATION – Systematical on the way to becoming a GLOBAL PLAYER

Founded by George Westinghouse as Westinghouse Air Brake Technologies Corporation, the origins of Wabtec Corporation date back to 1869. In its current form, Wabtec Corpo-ration has been in existence since 1999. Although Wabtec is rather unknown in the Euro-pean rail market apart from Faiveley Transport, the group has recently become one of the top ten rail system companies and achieved a turnover of around 7.8 billion dollars in the financial year 2021.At the end of the 19th century, George Westinghouse developed the air brake. The com-pany he founded, Westinghouse Air […]

SUSTAINABILITY AS BUSINESS MODEL – PIONEER VOSSLOH AG

Sustainability as a business model – pioneer Vossloh AG Vossloh is a globally active and listed rail technology company headquartered in Werdohl, which today focuses on rail infrastructure in its core business. In the financial year 2021, the company’s sales could be fully attributed to the EU taxonomy regulation, thus underpinning the sustainability of Vossloh’s business model. The company has a long tradition: in 1888, the blacksmith Eduard Vossloh founded the company of the same name in Werdohl. As early as 1883, Vossloh was working on behalf of the Royal […]

Pre-Show-Marketing

Trade fairs offer companies an ideal setting to present themselves and their products to a large audience and are thus among the most effective marketing tools in B2B communication. To generate leads, it is not enough to act freely according to the motto “see and be seen”. The trade fair appearance must be subject to clear goals. Work on achieving these goals begins months before the actual trade fair – by means of pre-show marketing.   Meaning of pre-show marketing At trade fairs, you compete with many other companies for […]

How NFTs could influence the rail market

How NFTs could influence the rail market Non-fungible tokens have been the talk of the town for a long time: German Youtuber Fynn Kliemann, Twitter CEO Jack Dorsey and even the trading house Christie’s held auctions with non-fungible tokens (NFTs). So far, their use is mainly a topic in the art market, but NFTs have potential in other areas as well: the NFT blockchain is not limited to its use as a cryptocurrency platform alone. For all the hype, however, there is also justified criticism – the carbon footprint of […]

Snapshot of the railway market Dossier Germany 2020

Snapshot of the railway market Dossier Germany 2020 The German rail market is existential both for the German economy and for achieving climate targets. This is reflected in the measures, initiatives and legislation that the German government has adopted this year to support the rail sector. But the players themselves are also actively shaping the future of the industry. This dossier provides you with a snapshot of the German rail market. In a review, we summarize the events of the past year and then look at the efforts made by […]